HYBRIS TECHNOLOGY-NEUTRAL CUSTOMER EXPERIENCE SYSTEM WILL HELP TELCOS EXPLOIT NEW DIGITAL OPPORTUNITIES
February 1st, 2014
IT is a truism to say that adding new services to telecommunications businesses will make them more complicated to run. But it is not a given that they will become more successful.To do this, telcos will need to synthesise the management of their various arms, as they move into the digital space of Internet, television, social media, content and more. And they will need to work out ways of deftly persuading their customer base to not only subscribe to these new services but to buy as much of them as possible.As can be imagined, when adding complexity, keeping ...
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