HUGE AND GROWING MARKET FOR WELLNESS-FOCUSED APPAREL PROMPTS FABRIC INNOVATION
May 21st, 2023
THE COVID-19 pandemic brought many changes to the world, and changes in fashion that incorporated a desire to enjoy a healthy lifestyle was one. With many consumers spending more time at home, including during working hours, demand for comfortable clothes with functionality to aid indoor and outdoor exercise has boomed.
This has been an international phenomenon, with textile and clothing innovators responding worldwide.
Vancouver, Canada-based wellness apparel major lululemon athletica, in its 2022 annual report released this March (2023) (1) announced that its ...
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