HONG KONG MANUFACTURER ESQUEL PIVOTS DURING COVID-19 PANDEMIC AND BUILDS PRIVATE BRAND THROUGH MASK SALES
May 2nd, 2020
THE COVID-19 pandemic has proved a mixed blessing for Hong Kong-based garment supplier Esquel. While export earnings have plummeted, Esquel has pivoted by adding non-medical use face masks to its product line, which it will sell under the company’s own label Determinant – boosting its profile.
Marketed as DET30, the three-layer, anti-bacterial mask can be washed for up to 30 times and maintain its effectiveness, according to a company note.
Upon news of the Covid-19 pandemic’s outbreak in January in Wuhan, China, the company started planning turning a ...
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