HOME PAINT CHOICES VARY BY GENERATION – WITH NEWER CONSUMERS TAKING MORE CARE OVER COLOUR RESEARCH
October 27th, 2023
Over the past 50 years, generational differences in style and colour preference have altered demand for decorative paints, but geography and climate are also drivers when it comes to choosing interior coatings. More recently, at a more global level, differentiation has sharpened between the tastes of Baby Boomers and Generations Y (Millennials) and Z.
Ohio, US-based paint major Sherwin-Williams, which has operated since 1866, has tracked historical demand for paint colours in the North American market since the 1900s. Prior to the Baby Boomer generation (born ...
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