HINDUSTAN ICE CREAM
September 1st, 2002
BY SWINEETHA DIAS WICKRAMANAYAKA
HINDUSTAN Lever's strategy of promoting Kwality walls as an umbrella brand for its ice creams, rather than product-driven marketing has led the company to at last profit from ice cream. Profit before interest and tax in the quarter ending June 2002, was IND Rupees 49.4 million; last year, the same period, losses were Rupees 29.1 million.
HINDUSTAN Lever's strategy of promoting Kwality walls as an umbrella brand for its ice creams, rather than product-driven marketing has led the company to at last profit from ice cream. Profit before interest and tax in the quarter ending June 2002, was IND Rupees 49.4 million; last year, the same period, losses were Rupees 29.1 million.
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