HIGH END INDIAN SALES
October 1st, 2003
SWINEETHA DIAS WICKRAMANAYAKE
A SHOE making cooperative in India has shown how a niche brand can seize up-market export sales by exploiting elaborate and imaginative designs. The Toe Hold Artisans Collaborative, Karnataka, exported US$60,000 of its lines to Italy, Australia, Japan and Sweden in 2002-3, and is targeting US$100,000 sales this financial year. Its shoes are embellished with raw silk, crystals, embroidery, beads, braids, pleats and flunces.
A SHOE making cooperative in India has shown how a niche brand can seize up-market export sales by exploiting elaborate and imaginative designs. The Toe Hold Artisans Collaborative, Karnataka, exported US$60,000 of its lines to Italy, Australia, Japan and Sweden in 2002-3, and is targeting US$100,000 sales this financial year. Its shoes are embellished with raw silk, crystals, embroidery, beads, braids, pleats and flunces.
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.