HEINEKEN DENIES INDIAN LAUNCHY DELAY RUMOURS
June 1st, 2011
BY MINI PANT ZACHARIAH
India's United Breweries (UB) has told just-drinks that its planned 2011 Indian launch of Heineken is still on schedule, despite widespread reports of delays to 2012. Indian newspapers have quoted unnamed trade officials citing upgrades at UB's Mumbai brewery as preventing planned Heineken sales from October. But Samar Singh Sheikhawat, senior vice president (marketing) told just-drinks today (Tuesday): "We are very much on schedule to launch Heineken in India well before October 2011." UB had originally hoped to launch Heineken ...
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