HEATED TOBACCO AND VAPES MAKE HEADWAY IN KEY EAST ASIAN MARKETS, DESPITE REGULATORY CHALLENGES
June 26th, 2023
Consumers in the rich east Asian markets of Japan and South Korea are increasingly keen on heated tobacco and vape products, although regulatory hurdles are restricting sales growth.
E-cigarettes that contain nicotine have long been prohibited under Japan’s Pharmaceutical Affairs Act in 2010 (1), although products without nicotine are proving popular with young adults, aged up to 29, according to a study by the Osaka International Cancer Institute (2) published in 2022. The study suggested that the introduction of new e-cigarette flavours and products are ...
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