HEALTH OF TURKISH MARKET FOR PERSONAL CARE PRODUCTS AND COSMETICS MARKET UNCLEAR AS POST-COUP ATTEMPT INSTABILITY CONTINUES

With the country in political turmoil following an attempted coup in the summer and a subsequent economic downturn, the current situation in Turkey is having a negative impact on spending, particularly on luxury items including personal care and pampering products. Consumers, instead, are tending to stock up on essential items such as basic foodstuffs as concerns about the present crisis continue, but personal care products, especially higher end lines, are a lower priority for consumers. According to the Turkish Statistical Institute (TUIK - Türkiye ...


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