HEALTH-CONSCIOUS CHINESE SPEND MORE ON OLIVE OIL

BY WANG FANGQING IN maybe one of the most telling signs that China is opening up to the west, as much as it is exporting products there, that Chinese consumers are purchasing more olive oil and moreover, they are using it in a shift to a more cosmopolitan diet, including healthy Mediterranean-based recipes. From October 2009 to September 2010, China purchased 15,567 tons of virgin olive oil mostly from Spain and Italy, up 64% from 9,475 tons purchased in the previous 12 months, according to the Madrid-based International Olive Council (IOC), which tracks down ...


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