Havana Club
August 1st, 2001
Keith NuthallWhat now for the "Havana Club" rum brand name after this month'sruling by a panel of the World Trade Organisation in the dispute betweenthe European Union and the US ? Both sides have claimed a victory ofsorts out of the split ruling, though both agree the struggle is far fromover. A lot is at stake here, not least the future of the world's largestconsumer market for rum.The quarrel stems from America's 40-year old trade embargo on Cubangoods and specifically from the 1998 U.S. law restricting the use of Cubanbrand names in the US for products ...
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