Havana Club

Keith Nuthall
What now for the "Havana Club" rum brand name after this month's

ruling by a panel of the World Trade Organisation in the dispute between

the European Union and the US ? Both sides have claimed a victory of

sorts out of the split ruling, though both agree the struggle is far from

over. A lot is at stake here, not least the future of the world's largest

consumer market for rum.



The quarrel stems from America's 40-year old trade embargo on Cuban

goods and specifically from the 1998 U.S. ...


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