HALDIRAM’S USE AMAZON TO TARGET NEW AMERICAN CONSUMERS
November 1st, 2019
Haldiram’s, Indian snacks, confectionery and food service major, is to use Amazon’s e-retail platform to market its products online in the United States.
“This will facilitate and enhance the experience of our customers in United States,” Gaurav Mahajan, head of marketing for Haldiram Snacks Pvt Ltd in New Delhi, told just-food, “it is a huge market and we expect to increase our sales by four to five percent” there.
The agreement with Amazon will see Haldiram’s use its existing chain of distributers in United States to send its products, all made ...
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