HAIR CARE COMPANIES HAVE TO INNOVATE TO SECURE MARKET SHARE IN EAST ASIA
July 1st, 2008
BY DOMINIQUE PATTON and KARRYN CARTELLE
EAST Asian markets are increasingly important to global haircare manufacturers, with growing prosperity enabling many more women to buy the products they really want for their hair. As a result, major companies really need to pay attention to what east Asian women want.
For instance, Chinese women's desire for long, glossy hair is keeping foreign haircare manufacturers busy seeking out ingredients that could provide extra nourishment and shine. Leading international beauty companies are all promoting new moisturising ...
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