HAIR CARE BRANDS RIDE WAVE OF SALON CHAINS TO SALES GROWTH IN CHINA
April 1st, 2012
BY MARK GODFREY, IN BEIJING
BIG hair product brands are hitching wagons to hair-care salons sprouting up around the Chinese capital Beijing. With local incomes rising, local salon chains such as Shenmei and YesFashion are quickly expanding. Opened in 2011 as a redecoration of a former independent salon, the Shenmei is 400 metres from (in what was formerly a supermarket) a YesFashion outlet on shopping street Tuajiehu Lu. Both stores are busy and share in common: standard cut price starting at Chinese Yuan Renminbi CNY38 (USD6.08), (CNY68 for a senior stylist) ...
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