GUINNESS ALCOPOPS

BY MONICA DOBIE
GUINNESS UDV has signaled optimism about the future of "party drinks" such as alcopops amidst the gloom of the war against terrorism, by buying a major Pennsylvania brewery operated by Pabst Brewing to expand production of Smirnoff Ice malt beverage.

Despite the evidence of a decrease in sales of such beverages since the events of September 11 Guinness, has paid US$29.8 million to buy the Fogelsville brewery in the Lehigh Valley and will spend another $15 million to retrofit its facilities for Smirnoff Ice production, set to begin in ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.