GROWING INDIAN PREMIUM SPIRITS MARKET FUELLED BY RISING INCOMES AND FALLING PRICES
July 30th, 2022
India’s premium spirits market is growing fast with rising incomes and sharply falling prices in many states boosting sales. India’s gross national income per head in 2021 was USD7,220 compared to USD4,190 in 2010, according to World Bank data. With more money, “Indians are drinking better, but unlike the west [also] drinking more,” Ruchika Gupta, marketing director of Beam Suntory told Just Drinks. “Our offering to the consumers is widening with a launch almost every quarter,” she said.
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