GROWING DESIRE FOR WELLNESS EXPANDS SALE OF NICHE BEAUTY PRODUCTS FOR EXERCISE AND ATHLETICS

The intersection between beauty products, fashion and sport has never been so mainstream. This was evident last year when popular yoga and athletic-apparel brand, Vancouver, Canada-based Lululemon Athletica Inc launched in June (2019) its own athleisure gender-neutral beauty and personal care line (BPC), called ‘lululemon selfcare’. Comprised of a dry shampoo, deodorant, face moisturiser, lip balm, and more recently, body lotion, the line is sold only in North America and available in gym or travel sizes. “For over 20 years, lululemon has been focused on ...


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