GROWING AFFLUENT CLASS AND ASPIRATIONAL YOUTH MARKET SHAPING FUTURE COSMETICS DEMAND IN NORTH AFRICA
February 1st, 2008
BY PAUL COCHRANE, in Tripoli and Beirut
THE MARKET for cosmetics and toiletries in North Africa has been growing annually by a steady 5-6% over the last five years according to market participants and official data. Overall market value for the five countries - Egypt, Libya, Tunisia, Algeria and Morocco - combined is more difficult to come by due to a dearth of data, but reasonable estimates put it slightly above US$1 billion, less than half the value of the Middle East and Gulf markets.
The North Africa market is characterised by a two-tier division along ...
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