GROUP BUYING GOES NICHE WITH FOOD DISCOUNT WEBSITES
August 1st, 2011
BY MJ DESCHAMPS
GROUP buying' is the new Internet-based system for food manufacturers that allows them to sell direct to consumers, potentially bypassing retailers altogether. Offering bargains appealing to post-recession frugality and tapping into the popularity of social media, 'group buying' deal-of-the-day websites such as Chicago-based Groupon and Washington DC-based LivingSocial are becoming increasingly popular for all consumer goods and services in Europe and north America, and spawning niche imitators specialising in food and drink.
Group buying offers ...
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