GREENWASHING THREATENS BOOMING NATURAL AND ORGANIC COSMETICS MARKET IN ASIA
April 1st, 2017
A STAGGERING 62% of Asia-Pacific consumers (including China and India) buy natural and organic cosmetics and another promising 32% are keen to buy them - making the region a hotspot for manufacturers of such lines. But this impressive growth also has made the region a perfect breeding ground for greenwashing, experts warned.
The data comes from London-based research firm GlobalData whose associate consumer analyst Matthew Perry told Soap, Perfumery & Cosmetics: “The rapidly increasing demand for natural and organic cosmetics makes the Asian market an ideal ...
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