GREECE’S COSMETICS MARKET SLIDES OVERALL, BUT ‘NATURAL’ BEAUTY STILL SHINES FOR CONSUMERS
August 1st, 2011
BY MICHAEL KOSMIDES
WITH Greece on the brink of financial default, and consumer spending power diminishing, the country's consumers are less than concerned about looking their best, at a time where they are being forced to cut down on even the essentials - thus posing a challenge for the Greek cosmetics industry.
Greek consumers have been changing their spending habits in terms of cosmetics since 2009, according to business services and market research group ICAP, which noted a 4% drop in sales for cosmetics in the country that year. Last year's figures did not ...
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