GLOBAL SECTION – SIZING REMAINS A HEADACHE FOR GLOBALISING CLOTHING INDUSTRY
June 1st, 2010
BY KARRYN MILLER
AS trade barriers continue to diminish, clothing brands are becoming more global. However it is not as easy for the sizes of their goods to be quite as worldly. International players need to adapt their fits for different target markets but that level of adaptation varies by country.
"The US industry largely views sizing and fit as an opportunity to develop a competitive advantage. On that note, most retailers/brand owners are not really interested in following a size standard. The primary focus tends to be developing a sizing strategy and ...
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