GLOBAL DEMAND SURGES FOR HIPSTER BEARD CARE
November 1st, 2015
The rise of hipsters and the appeal of the bearded lumberjack look, dubbed ‘lumbersexual’, in recent years has led to a rapid growth in beard and moustache care products sector worldwide. Specialty products such as beard oil and conditioners, as well as tools such as beard brushes, have become necessities for many men with facial hair. Figures from Euromonitor International, the London-based market researcher, show that the global retail value of the entire men’s shaving category, which ranges from pre-shaving creams and foams to post-shaving beard and ...
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