GLOBAL – DEMAND FOR ‘NATURAL’ DRINKS INGREDIENTS RISING IN MATURE DRINKS MARKETS
September 1st, 2010
BY ALAN OSBORN, KARRYN MILLER, GAVIN BLAIR, KEITH NUTHALL
MOST drinks manufacturers would bridle at the accusation that they used anything unnatural to make their products: after all poisoning consumers is bad for business. But in the world of marketing, everything is relative, and some ingredients are so fresh and untainted with processing chemicals that they can, simply, be sold as being more 'natural' than standard inputs. As usual with marketing, cultural values are critical here. Some national or regional tastes regard some products as natural, while others ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.