GERMANY’S PERSONAL CARE PRODUCT SECTOR’S INCREASING WELLNESS ORIENTATION IS UNDERPINNING FUTURE GROWTH
January 1st, 2020
THE GERMAN personal care products market turned out to be an “element of stability” in an otherwise sluggish economy in 2019, according to the country’s cosmetics industry association Industrieverband Köperpflege- und Waschmittel (IKW). German consumers spent EUR14.04 billion (USD15.55 billion) on personal care products, including shampoo and decorative cosmetics in the past year, 1.8% more than in 2018.
This is impressive in an economy with an overall growth rate of 0.6% in the past year, according to Market analysts Statista. Thomas Keiser, the ...
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