GERMANY FEATURE
January 1st, 2005
BY ALAN OSBORNTO talk of the German paint industry - the largest in Europe - is to talk of a recession in construction that simply won't go away. The overall paint market is mature, stable, highly competitive and characterised, at least in recent years, by virtually no growth. This is almost wholly due to the prolonged slowdown in house building which has also affected the DIY trade - between them, professional and amateur painters and decorators account for about half of all paint purchases in Germany. The net result is that production has flat-lined at around 2 ...
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