FUTURE OF BEAUTY – MEA – CONCLUSIONS
November 1st, 2017
*The wealthier personal care product markets of the Middle East and Africa are increasingly mature and segmented, with consumers looking for specialist lines such as organic and halal products. Brands need to develop quality formulations that meet these demands, while protecting the image and reputation of their overall product line.
*When looking where personal care product sales might develop in the Middle East and Africa, brands should be sensitive to the fact that these are dynamic regions, with ongoing social change. Whether this is the growth of middle ...
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