FRUIT JUICE CASE
July 1st, 2005
Keith NuthallAN ATTEMPT by a German fruit juice manufacturer to secure trademark rights to eight three dimensional images of the stand-up pouches that package its drinks is likely to be blocked by the European Court of Justice (ECJ). Advocate general Dámaso Ruiz-Jarabo Colomer has recommended that the full court reject a final appeal by Deutsche SiSi-Werke GmbH & Co. Betriebs KG against previous negative rulings, notably by the ECJ's Court of First Instance. It concluded that the pouches were insufficiently distinctive to gain European Union-wide trademark ...
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