FROM THE CATWALK TO CONSUMERS: HOW FAST FASHION COMPANIES ARE INCREASING SPEED TO MARKET
June 1st, 2012
BY MJ DESCHAMPS
With 'timeless' fashion rarely on the minds of many multinational retailers, a successful style retail strategy is now often a race against the clock instead, as consumers' appetites for a revolving door of apparel trends continues to grow in the era of 'fast fashion'.
Whereas in the past it may have taken months for fashion trends to filter into the mass market from the catwalk, stylish and affordable international fast fashion companies such as Zara, H&M, Mango, and Topshop have been speeding up lead times drastically, with runway designs ...
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