FROM HOLLYWOOD TO BRUSSELS: HOW ONE MAN BECAME THE VOICE OF THE EUROPEAN CAR INDUSTRY
June 1st, 2013
THE CZECH Ivan Hodac has been the voice of the European car industry since 2001. Before becoming secretary general of the European Automobile Manufacturers’ Association (ACEA), Hodac was the senior vice-president and head of Time Warner Europe office. He talked to wardsauto about how working with strong personalities from Hollywood has prepared him to deal with executives of the European automotive industry.*How do you balance representing the interests of auto makers, such as VW, doing better than others and those facing huge layoffs and plant closures, such ...
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