FRESHFIELDS LAUNCHES PASTA SAUCE PRODUCTS ACROSS INDIA
August 1st, 2011
BY MINI PANT ZACHARIAH
FieldFresh Foods, a venture between India's Bharti Enterprises and Singapore-listed Del Monte Pacific, has launched pasta sauces across India.
The venture has started to sell the products throughout India as demand for Italian food grows and producers vie for market share.
"Authentic Italian cuisine is the next big thing," said Yogesh Bellani, head of FieldFresh's Del Monte Foods division. "A large segment of consumers is used to buying domestic vermicelli and macaroni and are seen to be upgrading to more authentic and ...
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