FRENCH SURVEY SAYS COSMESTICS DISTRIBUTORS SHOULD BETTER DIFFERENTIATE THEIR SUPPLIES TO RETAILERS
May 1st, 2012
BY DAVID HAYHURST, IN PARIS
FRENCH research firm Eurostaf has said France perfume and cosmetics distributors should better differentiate supplies retailers in the French market, improving customer relationship management in an increasingly concentrated and competitive national market. Successful recent strategies have included more "exclusivity agreements; positioning in niche markets (organic, ethnic-based, etc.) and growth in parapharmacy products," said a Eurostaf report.
It added some leading French cosmetics retailers have benefitted from outlet ...
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