FRENCH AND SPANISH DRINKS PRODUCERS GET 450K EUROS IN MARKETING CASH
December 1st, 2008
BY KEITH NUTHALL
AN ALLIANCE between French and Spanish drinks producers is to share Euro 450,000 in marketing subsidies from the European Commission over three years. The money comes in Brussels' latest announcement of marketing assistance to sell European Union (EU)-made drinks and food outside the EU. It will go to Spain's Jerez/ Sherry Wine Council (FedeJerez), the Rhône Wine Council (Inter Rhône) and the Alsace Wine Council (CIVA), who have joined forces in a pan-European promotional wine effort. Each association will get a third of the cash. Their ...
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