FRENCH ADVERITISING CASE

BY ALAN OSBORN
THE EUROPEAN Commission said today (Wednesday) it was taking France to the European Court of Justice over restrictions preventing alcoholic drinks producers from participating in the cross-border provision of television broadcasting services, sports sponsorship and advertising services.

Brussels said that the French Loi Evin "disproportionately restricts the cross-border media sales services by sports events organisers in other Member States" and restricted alcoholic drink producers from buying advertising and sponsorship services from ...


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