FRANCE: Loud music in bars leads to increased alcohol consumption say French researchers

By Monica Dobie

Academics in France have swapped their laboratories for cafés and pubs - in a recent study Université de Bretagne-Sud scientists have found that the louder the music is in a bar the more people drink.
Researchers observed 40 male subjects aged 18-25 in French bars on Saturday nights in a medium-sized city in western France. Sound levels of top 40 songs were randomly manipulated at either 72dB (considered normal volume) or 88dB (considered loud).
Results showed that high sound levels led to increased drinking, within a ...

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