FRAGRANCE SALES GROW SLOWLY IN CHINA – BUT INNOVATIVE LOCAL BRANDS BEGIN TO EMERGE
April 1st, 2017
SALES of personal fragrance products maybe on the rise among the 1.4 billion people market of mainland China, but thus far, growth is still almost solely attributable to millennials residing in the big cities, market researchers say.
Retail sales of personal perfume products grew by 8.9% in the whole of 2016 from the previous year to just Chinese Yuan Renminbi CNY6.1 billion (USD885 million), with the competitive landscape remaining firmly in the hand of foreign players, according to market researcher Euromonitor International.
In 2015, market shares of the top ...
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