FOSTERING BRAND LOYALTY IN THE TELECOMMUNICATIONS SECTOR – ORACLE COMMUNICATIONS
January 1st, 2012
BY MJ DESCHAMPS
BRAND loyalty in the telecommunications industry does not have the same pull as in more personal sectors such as cars, perfume and toothpaste. Consumers looking for mobile and broadband network services do not usually care about who is providing their service, just as long as it is fast and reliable; making relationships between service providers and customers somewhat fickle. Looking to the future, however, operations support systems (OSS) vendor Oracle Communications believes that brand loyalty can be developed by positive customer experiences, ...
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