FORMAL DRINKS INDUSTRY EDUCATION SYSTEMS GROWING WORLDWIDE
March 1st, 2010
BY ALAN OSBORN, EMMA JACKSON, PAUL COCHRANE and JULIAN RYALL
INTRODUCTION
Professionalisation is a key trend in today's drinks sector, particularly as export markets are growing fast in emerging markets. With brand loyalty up for grabs, it is critical for alcoholic drinks producers especially to maintain and raise quality. This realisation is behind the growth in formal training for drinks industry professionals, much of it carried out by third parties, including in universities around the world. Just-drinks writers have carried out an international assessment ...
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