FORGING 10 COUNTRIES INTO ONE ASEAN MARKET IS TOUGH TASK FOR SOUTHEAST ASIA COSMETICS INDUSTRY
May 1st, 2011
BY KARRYN MILLER
THE ASSOCIATION of Southeast Asian Nations (ASEAN) covers 10 distinct countries, each with a unique culture, mirroring the personal care product markets of the European Union (EU). However, these nations do share some similarities - and maybe more than northern, southern and eastern Europe, especially when it comes to what ASEAN consumers have inside their cosmetics cabinets. And ASEAN countries do not only share similar consumer demands; they now also increasingly have comparable cosmetic regulations, which can ease sales across the region for ...
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