FORD – AD AGENCY
April 1st, 2002
BY MONICA DOBIE, in MontrealTHE FORD Motor Company of Canada Ltd has announced it will invite other advertising agencies to bid for its estimated CAN$50 million contract that has been in the hands of Young and Rubicam Canada for the past ten years.A spokesman from Ford Canada said that the decision to put the contract up for review is not the result of a flawed performance by Young and Rubicam. "It's just part of business that's happens from time to time," he said.The spokesman added that J. Walter Thompson, owned by the London-based WPP Group, (as is Young and ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.