FOOD WORLD COLUMN
October 1st, 2001
BY KEITH NUTHALL
The USA's ConAgra Foods Inc. will launch squeezable Parkay margarine in November, in 'Electric Blue' and 'Shocking Pink' colours, in child friendly, 10-ounce bottles that are easy to grip. This is the latest product aimed at pleasing children via their visual fun factor competing with the likes of H.J. Heinz's green and purple ketchup.
The USA's ConAgra Foods Inc. will launch squeezable Parkay margarine in November, in 'Electric Blue' and 'Shocking Pink' colours, in child friendly, 10-ounce bottles that are easy to grip. This is the latest product aimed at pleasing children via their visual fun factor competing with the likes of H.J. Heinz's green and purple ketchup.
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