FOOD MANUFACTURERS UNHAPPY WITH NEW INDIAN REGULATIONS ON FOOD MARKETING AND LABELLING

THE FOOD Safety and Standards Authority of India (FSSAI) has issued new regulations controlling advertising and label claims for food products that restrict the use of words and phrases such as ‘natural’, ‘fresh’, ‘original’, ‘traditional’, ‘authentic’, ‘genuine’ and ‘real’. Detailed technical guidance is included within the regulation setting out the manufacturing process that must be followed for such terms to be used to promote these foods. Under the new rules, if such words are part of a brand name, a disclaimer not less than 3mm ...


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