FOOD CONSUMERS NEED CAREFUL WOOING TO ACCEPT ACTIVE PACKAGING, EXPERTS TELL EFSA CONFERENCE
November 1st, 2007
BY DAVID HAWORTH, in Brussels
CONSUMER reaction is critical to the acceptability of the new generation of packaging which uses deliberate interactions between the packaging and food, according to an expert from Montpellier University, France, in a paper delivered to last week's European Food Safety Authority (EFSA) conference held in Brussels to honour that organisation's first five years.
Nathalie Gontard said the public was so far cautious about packaging which is designed to eliminate unwanted compounds from food or to release in a controlled way desirably ...
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