FINNISH FAST FOOD CHAIN HESBURGER TAKES ON THE CHALLENGES OF EAST EUROPEAN MARKETS
March 1st, 2019
A FINNISH burger chain that has taken the plunge into some of Europe’s most challenging eastern markets now has almost as many outlets abroad as in its home market.
Turku-based Hesburger is now building sales in Belarus, having announced it would move into this country in 2017. This follows launches in Ukraine in 2015, and Bulgaria in 2016. Having branched abroad into Estonia first in 1996, now has 207 overseas outlets in eight countries (also including Russia, Latvia, Lithuania, as well as Germany, close to 271 it has in Finland. “Now we have four outlets ...
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