FINDING THE BALANCE BETWEEN DEMAND AND DEVELOPMENT: WHO IS DRIVING THE SMART TEXTILES MARKET?
May 1st, 2012
BY MJ DESCHAMPS
The development and future growth of the smart textiles industry is something of a classic chicken-and-egg scenario, begging the question: which needs to come first - the demand or the technology?
When it comes to R&D around smart textiles, there is certainly no lack of innovation, with prototypes ranging from garments with incorporated heart monitors to t-shirts that change colours depending on the wearers' mood. But while some innovations may arguably be more functional than others, whether smart textiles are being developed for health or ...
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