FEMALE CHIEF OF MOROCCO’S CLOTHING AND TEXTILE INDUSTRY HELPS COMPANIES WITHSTAND COVID-19 CHAOS
August 2nd, 2020
When Fatima Alaouia-Zohra stepped up to become the first female director-general of Morocco’s textile and clothing industry association AMITH last September (2019), she was ready to lead this important near-sourcing manufacturing hub through a process of massive change.
Little did she know that within months she would also be facing the gargantuan challenge of steering the industry through the Covid-19 global crisis, a pandemic that while hugely disruptive, creates opportunities for Moroccan clothing and textile makers.
Should the ultimate result be that ...
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