FAST FASHION IN TRANSITION AS GLOBAL SOURCING DECISIONS ARE IN FLUX
August 1st, 2014
Sourcing trends in fast fashion in Europe and north America are in flux, being affected by the economic downturn, changes in consumer behaviour and growing awareness of industry practices, especially in the wake of the Rana Plaza collapse in Bangladesh last year. It is a trend noted by major retailers.“At H&M [Hennes & Mauritz] they realise that fast-fashion is going to be a bit less in fashion. The time when something was a hit and everyone ran behind it has become less important, so that'll give rise to an even more complex mix of products and ...
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