FAST FASHION RETAILERS SUCCEED WITH PRODUCT VARIATIONS, FLEXIBLE DECISION-MAKING
July 1st, 2013
THE MANAGEMENT of fast fashion retail supply chains is not just about maximising speed to market, it is about flexibility too. Retailers have had to make their supply chains and decision-making sufficiently quick and flexible to cater to consumers shopping with a 'buy now, wear now' mentality. This - said Munir Mashooqullah, founder and president of Synergies Worldwide - is putting pressure on retailers to constantly update their inventory. The global apparel supply chain management company has offices in countries such as the United States, Bangladesh, Britain, ...
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