FAST FASHION BRINGS THE LATEST TRENDS TO THE WORLD
June 1st, 2012
BY LEE ADENDORFF
Fast fashion has had a fundamental impact on the apparel industry in the space of just a few decades, with global fashion giants such as Zara and H&M demonstrating a previously unthinkable production speed, with the ability to get a garment from concept to store in less than 12 weeks. And while sizes, tastes and retail strategies vary around the world, according to industry analysts, the most successful fast fashion enterprises all have some fundamental things in common.
Robert Swinney, a professor at California's Stanford Graduate School ...
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