FASHION IN THE METAVERSE
February 11th, 2023
The potential of the ‘metaverse’, the burgeoning network of 3D virtual worlds focused on social connection, for generating sales and exposure is proving extremely attractive for fashion brands. While digital clothes in the metaverse are never physically worn or touched, designers are harnessing virtual reality for marketing and helping consumers experience fashion in new digital ways. Avatars need to wear digital clothes and pixellated versions of brands can be admired and browsed online for later real world purchases.
Estimates of the growth in value of the ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.